Hey, I’m Cassandra
I’m a User Experience Researcher with 15+ years of experience leading research initiatives across financial services, technology, and design consulting.
Launching & iterating on a Spotify promotional tool
From pre-launch to post launch, this case study outlines the role in UXR throughout the product lifecycle for one of Spotify For Artists most successful promotional tool.
Case Studies
Investigating how music creators win over Gen Z
Foundational research investigating how artists and labels win over Gen-Z in a crowded marketplace. The insights lead to one of Spotify’s newest features allowing fans and artists to connect to each other.
Lightweight research with a big impact
While conducting lightweight usability testing for a promotional tool booking flow, an unexpected insight leads to a seemingly small UX change. The result is a big impact on booked revenue.
My Approach
I believe the best products are built when teams truly understand the people they serve. My research approach is rooted in empathy, thoughtful inquiry and storytelling — translating user needs into clear opportunities for innovation. I create research that builds alignment, fuels creativity and helps team make confident, user centered decisions.